能仁商學學報

Nang Yan Business Journal
能仁商學學報

Vol 6 No. 1 - 2017

Nang Yan Business Journal (能仁商學學報)

Theme:

Advances in Business Research

Content

Cover Page

Advances in Business Research

01	A Case Study of Supply Chain Management in a Manufacturing Company in China Renfei Luo (Faculty of Business Administration, University of Macau, Macau) Jiedan Huang (Faculty of Business Administration, University of Macau, Macau) Jimmy Lee (Faculty of Business Administration, University of Macau, Macau) Philip Pun (Faculty of Business Administration, University of Macau, Macau)
02	To Explore the Effectiveness of Digital and Experiential Marketing in Attracting Customer Participation in the Hong Kong Wine and Dine Festival Margaret Chui (Department of Marketing and Management, Hong Kong Nang Yan College of Higher Education, Hong Kong)

Guidelines for Manuscript Submission to the NYBJ